Nadir Godrej,
Managing Director Godrej Industries
Introduction
The word STRATEGIOS is of Greek origin, coined many, many centuries ago, and it signifies the 'coming together of people for a common purpose or a common objective.' Strategy can be viewed, studied, and practiced from the levels of its three component elements:
Strategic Thought Strategic Plan Strategic Action These three need to go in sync and sequence so that organisations can positively differentiate and position themselves in a competitive environment.