Ad Guru, theatre personality, playwright, actor, and director - Bharat Dabholkar wears many hats. And with much elan. A law graduate, Dabholkar found his calling in the world of advertising when he started working as a copywriter. Known as the man who Indianized advertising in India, Bharat Dabholkar is the man behind some of India’s most popular ad campaigns such as Amul, Videocon, Frooti, Appy, Bailey. Perhaps his most iconic creations are the socially relevant outdoor advertising campaigns he created for Amul while working for the Da Cunha agency.
